Impacts of Incentive-Based Intervention on Peak Period Traffic: Experience from the Netherlands Academic Article uri icon


  • Incentive-based travel demand management strategies are gaining increasing attention because they are generally considered more acceptable by the traveling public and policy makers. This study presented a detailed analysis and modeling effort aimed at understanding how incentives affected traveler choices by using data collected from a reward-based experiment conducted in 2006 in the Netherlands. The incentive-based scheme analyzed in this study included monetary rewards or credit toward obtaining a smartphone with a view to motivating commuters to change their choice of departure time out of the peak period or to shift their mode of travel. The mixed panel multinomial logit modeling approach adopted in this study was able to isolate the impacts of incentives on behavioral choices while accounting for variations in such impacts across socioeconomic …

publication date

  • January 1, 2016