The antecedents of opinion leadership indicators in social networks Academic Article uri icon


  • Abstract Opinion leaders can be defined as those who exert an unequal amount of influence on the decision of others. Two approaches for identifying opinion leadership have been i) to explicitly ask people to identify the personal sources from which they would accept advice and analyze the reasons behind such behavior, and ii) to identify the social relations between users in the social network in which the opinion leaders are embedded, and analyze the opinion leadership qualities based on the structural characteristics. However …

publication date

  • January 1, 2007