- Abstract The response of a quadrupolar spin system in zero applied magnetic field to a long rf pulse, for both single crystal and polycrystalline samples possessing broad Lorentzian- shaped resonance lines has been studied. The dependencies of magnetization on frequency offset, linewidth and power are investigated both theoretically and experimentally. The problem of the effective field direction in both single crystal and polycrystalline samples is also discussed. For a polycrystalline cuprous oxide (Cu 2 O) sample it is observed that the magnetization after a long pulse in on-resonance condition does not become zero for time t≫ T 2, in agreement with theoretical results. It has also been shown that the magnetization increases with increase in the width of the resonance line as well as with the decrease in the excitation power.