How do revolutions emerge? Lessons from the Fosbury flop Academic Article uri icon


  • In 1968, a young high jumper named Dick Fosbury revolutionized his field by winning the Olympic gold medal with a back-first flop that he himself had invented. Through an in-depth analysis of the case of the Fosbury flop, we explore the process through which radical innovations can be achieved. Observations relating to the evolution of radical innovations are highlighted, and similarities between this case and a variety of well-known business cases are discussed.

publication date

  • January 1, 2010